This object’s location is on Demiivska Square, which connects the four largest highways of the city: Mykoly Mikhnovskoho boulevard (Druzhby Narodiv) - Holosiivskyi Ave., V. Lobanovskyi Ave. - Nauky Ave. and can be seen from almost all of the points of the square.

The transport highway Mykoly Mikhnovskoho boulevard (Druzhby Narodiv) - Holosiivskyi Ave., which  "connects" Patona Bridge with Odes’ka Square, is distinguished by consistently high traffic flow.

“Demiivska” subway station, Central Bus Station and Demiivskiy Market are located in close proximity to the object.

The offered roof advertising installation has the visual range of up to 700 m.

Taking into account all of the abovementioned facts, we can say that this is one of the most effective advertising locations in Kyiv city.